Hoi An Measures Itself in Lanterns and Linen
A river town that turns its lights off for one night a month, on purpose.
By Amer·Filed

Every guide to Hoi An leads with the tailors, and I understand why — a linen jacket cut, fitted, and finished in forty-eight hours is the kind of thing that makes a good headline. Mine took closer to sixty, because I kept coming back for one more adjustment and the shop kept humoring me. But the tailors aren't why I'd go back.
The lanterns are why. Not the ones for sale — the shops on Nguyen Thai Hoc sell paper lanterns folded flat in plastic sleeves, souvenir-shaped and a little sad out of context — but the ones already strung across the Old Town, one per shopfront, lit every night regardless of season or tour bus schedule. Red silk, mostly, though the older houses along the river run to plainer white and yellow. By the time the sun's fully down, Tran Phu and Bach Dang have gone the color of a photograph left in a drawer too long — warm, slightly overexposed, everything a shade more golden than it has any right to be.
Once a month, on the full moon, the town does something stranger: it turns the electric lights off. Not all of them, and not for long, but enough of the Old Town goes dark that the lanterns — the paper kind, the ones you buy from a woman on a rowboat for a few thousand dong and set adrift on the Thu Bon River — become the only light for a few hours. It's touristy in the way that anything scheduled and photographed this often becomes touristy. It's also the only time I've seen a whole town agree to be quieter, together, on purpose.
I spent the week doing the ordinary things — cao lau at a plastic-stool stall near the market, a bicycle ride out to An Bang beach that took longer than planned because every alley looked like the one before it, fitting appointments that kept stretching past their allotted twenty minutes. But what I filed this dispatch for was the full-moon night, standing on the Cam Nam bridge watching a river's worth of little lit boats drift toward the sea, in a town that had, for a few hours, decided to let them be the brightest thing in it.
Travel content creator from Kedah, Malaysia. Budget guides, gear reviews, and photo essays across Asia since 2021 — the price, the seat, the misstep.
More about Amer →